Unlearned AIDS Lessons for Covid

Unlearned AIDS Lessons for Covid

The CDC’s own epidemiologists objected to this message, arguing that resources should be focused on those at risk, as the Journal reported in 1996. But they were overruled by superiors who decided, on the advice of marketing consultants, that presenting AIDS as a universal threat was the best way to win attention and funding. By those measures, the campaign succeeded. Polls showed that Americans became terrified of being infected, and funding for AIDS prevention surged—much of it squandered on measures to protect heterosexuals.

My note: Reminds me of Edward Bernays.

Related:

The Big City; In 80’s, Fear Spread Faster Than AIDS

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